Sales & Marketing ♦︎ Go-To-Market Effectiveness
TMPI has helped many companies grow, profitably. Areas of expertise include:
⬩Sales & marketing effectiveness
⬩Channel partner/program optimization
⬩Project/change management
⬩Go-To-Market design & implementation
⬩Strategic/business planning
⬩Technology selection & integration
Representative Projects & Experience
Fortune 10 telecommunications company
- Designed and implemented the Go-To-Market processes and online tools for taking all products, pricing, and campaigns to market, including rollout training to 1,750 employees
- Managed the partner program assessment, including online and retail channels
Fortune 25 software company
- Evaluated and advised on the channel partner program, including structure and messaging
- Worked with channel partners to revise their sales and marketing processes and materials
Fortune 200 salty snack manufacturer
- Aligned the marketing and sales organizations by developing new procedures and online tools to facilitate communication and ensure marketing investment success
- Implementation efforts included development of online classes and organization redesign
- Re-designed the job descriptions for the field sales force and aligned with annual reviews
Big 5 consulting firm
- Revenue Enhancement Center of Excellence: co-led the development of the firm-wide Sales Force Effectiveness practice, which included process, people, and technology solutions
- Various sales effectiveness and merger integration initiatives across multiple industries
Global 250 HVAC company
- Evaluated the existing channel programs from three merged platform companies, and advised on the design of the new program, including structure and incentives
- Facilitated working sessions with key channel partners to understand the market dynamics across various vertical and geographic lines of business
- Mapped the customer buying process to the bid development process
Fortune 50 computer company
- Designed and implemented a CRM solution for two vertical business units
