Sales & Marketing ♦︎ Go-To-Market Effectiveness

Fortune 10 telecommunications company

• Designed and implemented the Go-To-Market processes and online tools for taking all products, pricing, and campaigns to market, including rollout training to 1,750 employees
• Managed the partner program assessment, including online and retail channels

Fortune 25 software company

• Evaluated and advised on the channel partner program, including structure and messaging
• Worked with channel partners to revise their sales and marketing processes and materials

Fortune 200 salty snack manufacturer

• Aligned the marketing and sales organizations by developing new procedures and online tools to facilitate communication and ensure marketing investment success
• Implementation efforts included development of online classes and organization redesign
• Re-designed the job descriptions for the field sales force and aligned with annual reviews

Big 5 consulting firm

• Revenue Enhancement Center of Excellence: co-led the development of the firm-wide Sales Force Effectiveness practice, which included process, people, and technology solutions
• Various sales effectiveness and merger integration initiatives across multiple industries

Global 250 HVAC company

• Evaluated the existing channel programs from three merged platform companies, and advised on the design of the new program, including structure and incentives
• Facilitated working sessions with key channel partners to understand the market dynamics across various vertical and geographic lines of business
• Mapped the customer buying process to the bid development process

Fortune 50 computer company

• Designed and implemented a CRM solution for two vertical business units